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Enrico maltoni' s Collection
The “ladies” of coffee machines: a moving show.

Origins The daily ritual of drinking coffee and the love of this black drink has its roots in Ethiopia and was introduced to the west in 1500. Since then enthusiasm for coffee has never abated. In fact it captured the imagination of companies, designers and the public at the beginning of the last century when it came out of the home and invaded an ever-growing number of public venues.
The idea Following over 15 years of research, finds and subsequent restorations Enrico Maltoni, enthusiast, scholar and collector of antique coffee machines, created the first exhibition in the world dedicated to the history and design of the “ladies” of coffee, rebuilding a narrative thread between style, events and culture from the beginning of the 18th century to 2004.

The exhibition The show is made up of 25 original pieces (in some cases with the only remaining examples): each machine is exhibited in its own space on an illuminated pedestal with a technical and stylistic description, historical notes on important events in that century and in many cases original design drawings and advertising posters. Additionally there is a continuous showing of two videos, one on the history of coffee machines presented by Enrico Maltoni and the other on the most famous films illustrating a century of coffee in the cinema.
Design and culture The “ladies” of coffee machines were produced by the most important Italian designers from Gio Ponti to Enzo Mari and from Bruno Munari to the Castiglioni brothers. The exhibition represents an important aspect of a cultural project that stretches much further than Enrico Maltoni’s own personal contribution. There is a private collection, a museum, a book entitled ‘Espresso Made in Italy’ resulting from years of historic reflection and information (and also part of the exhibition) and a rich and detailed website, all making up a world running in parallel to the exhibition on the move.

A much sought-after success To great acclaim the Express Made in Italy exhibition has already taken place at the following: • Garda Exhibition Centre, Brescia, Italy, 2001 • Cibus Med – Levant Fair, Bari, Italy, 2001 • Mercanteinfiera, Parma, Italy, 2001 • Hoepli Bookshop, Milan, Italy, 2001 • Bologna Cineteca, Bologna, Italy, 2002 • Salone del Gusto,Turin, Italy, 2002 • The Royal Meridien Hotel, Bangkok,Thailand, 2003 • Ankara,Turkey, 2003 • Salonicco, Greece, 2003 • Eretz Israel Museum,Tel Aviv, Israel, 2003 • Hotel JW Marriott, Caracas,Venezuela, 2003 • Espresso made in Italy, Forum Omegna, Italy, 2004 • Museo Nazionale della scienza e della tecnologia Leonardo da Vinci, Italy, 2004 • Palazzo Pamphilj, Rome, Italy, 2004 • Café Staccoli, Cattolica, Italy, 2004 • Salone del Gusto, Turin, Italy, 2004 • Trieste Espresso Expo, Trieste, Italy, 2004 •Coffee Tasting Course, Ospedaletto di Bertinoro, Italy, 2004 • Participation into the prestigious Guggenheim Prize Contest. • Luncheon at the Quirinale: the ceremonial and setting from the Kingdom to the Republic, 2005

• Presentation of the activities of the Arezzo Training Centre, 2005 • Brixia Expo – Trade Fair of Brescia “Italia in Tavola”, 2005 • Padua: an exhibition at the historical Café Pedrocchi to combine culture and design, 2005 • “Le Signore Espresso”. Special exhibition of six original coffee machines from the Twenties (the only examples in the world), including a series of frames from old films. • The History of the espresso “made in Italy” as the chief protagonist at the event “Squisito 2005”: Enrico Maltoni’s private collection at the fair of San Patrignano, 2005 • Café Fiorio, Turin, 2005 • Silver-clad ladies at the Grand Hotel of Rimini, 2005 • “The weight of a good coffee”. The special exhibition of espresso coffee machines produced from 1901, year of their invention, to present day. The coffee machines are hosted for the first time at the Museum of the Balances in Campogalliano – Modena, 2005 • "Design & Art" by Design Gallery/bulthaup at Bolshaya Konyushennaya st., 2 in St.Petersburg, Russia (April 2006). • In collaborazione con Silversea e Lavazza, la Collezione Enrico Maltoni salpa da Venezia e, attraverso le suggestive tappe di Ravenna, Dubrovnik, Taormina, Amalfi e Portofino, approderà sulle coste esclusive di Monte Carlo (Maggio 2006). • Enrico Maltoni vincere il primo ed unico premio SCAE Eccellenza del Caffè 2006 nella categoria “Young Entrepreneur Award”, tenutosi sabato 20 maggio a Berna - Svizzera, in occasione dell’appuntamento mondiale SCAE World of Coffee (Maggio 2006). • Ferragosto a “Villa Revedin” con le macchine da caffè espresso della Collezione Enrico Maltoni (Agosto 2006) • Nel “Caffè storico Zucca in Galleria” verranno esposte le macchine da caffè Espresso Made in Italy della Collezione Enrico Maltoni (Agosto 2006)

• “TORINO LINGOTTO FIERE” 26-30 Ottobre 2006. La macchina da caffè, un oggetto di design attraverso la storia (Ottobre 2006) • Le macchine da caffè della Collezione Enrico Maltoni sbarcano sulle rive del Tamigi – LONDRA (18/26 Novembre 2006) • The Collection will travel to London, and will be hosted by the prestigious “Bramah Tea and Coffee Museum LONDON” (18/26 November 2006) • From 10th to 13th of February Enrico Maltoni's Collection of Coffee Machines goes to the BEER PLANET at RIMINI TRADE FAIR • From 18th to 21st of February 2007 “Brescia a tutto caffè” is the interesting title of the photographic exhibition hosted inside the Trade Fair Aliment – Montichiari (BS). • ROVERETO – from 3rd of March to 3rd of June 2007 The Italian creativity of espresso coffee machines goes to the MART- Rovereto with the model ‘Concorso’ owned by Enrico Maltoni’s Collection • From 7th to 21st of May 2007 Enrico Maltoni’s Collection in Tirana for the European Culture Week • From 29th of May to 3rd of June 2007 at the social club “La Scighera” - Milan you can taste an espresso coffee Made in Italy.

• From 8th of July to 2nd of September 2007, in the charming scenario of the Rotonda of Senigallia, just one year after its re-opening, arrives Espresso made in Italy, the exhibition on the history, culture and design of Italian espresso coffee. • From 28th to 30th of September 2007, at Palazzo Ghini of 39 Corso Sozzi – Cesena, Enrico Maltoni’s Collection and its traveling exhibition “Espresso made in Italy” take part into “Saporìe”, the gastronomic event connected with the Festival of Street Food. •From the 9 to 25 November the Collection Enrico Maltoni exposes for before the time in one Bank. The Bank of Teramo di Cooperative Credito accommodates the extension in Crucioli 3 in the spaces Of the Bank. •From the 9 to 13 February 2008 the Collection Enrico Maltoni inaugurates the New Fair of Stoccarda in occasion of Fair INTERGASTRA. •From the 11 to the 13 you open them the 2008 Collection Enrico Maltoni will be the cultural event of the first edition of Caffestival to Spello - Perugia see of the Fidelia Villa. •From the 13 to the 15 november 2008 Collection Enrico Maltoni at “Triestespresso Expo” •From the 21 to the 23 november 2008 Collection Enrico Maltoni at “Enologica 2008” (Faenza) •From the 21 to the 23 november 2008 Collection Enrico Maltoni at “Chocofest 2008” • From 26th of March to the 5th of April 2009, at the Commercial Trade Center Olympia in the city of Brno - Czech Republic Enrico maltoni's collection •From the 23 to the 27 october 2008 The “Ladies of Coffee” on show at Fieramilano: Enrico Maltoni's Collection at HOST 2009, with an exclusive exhibition presenting a 1-century history of espresso coffee machines.

Finally, an extensive collection of press coverage from main Italian publications and television can be viewed on the website: www.espressomadeinitaly.com


History of a love of the aroma: how the idea of the exhibition began. Who is Enrico Maltoni? The idea of an exhibition on the move was developed by Enrico Maltoni, an Italian from Forlimpopoli. He is an enthusiastic collector who started off a few years ago by buying his first coffee machine at a flea market, followed by many others, until he became the biggest collector in the world. Carefully studying all the historical, scientific and technical aspects, Maltoni managed to date each model back to the producer, designer and period, rebuilding the history of design and Italian customs throughout the century through the various models.

The book The above resulted in the need to collect ideas, history, images and projects together and publish them in a book called Espresso Made in Italy, overseen by the collector himself. Over 200 images taken from technical records reproduce the Italian history of espresso in bars. In the coffee machine field, definitely unexplored compared to many others but nevertheless of enormous interest, the phenomenon itself, the evolution of design and the customs of coffee drinkers all go to make up a story that traces the development of the last century.
espressomadeinitaly.com Even the espresso coffee machine now has its own virtual museum.The most important models built in Italy are all here, described and illustrated in minute detail. By turning the site’s pages we discover an extensive gallery of images starting with the registration of the first steam coffee machine’s patent by Luigi Bezzera from Milan in November 1901. Then there is the Castiglioni brothers’ Cimbali Pitagora, winner of the Compasso d’Oro (the most prestigious Italian award for design) in 1962, the Liberty-style Victoria Arduino from 1910 and Gio Ponti’s Gaggia and Pavoni. Three recent sections complete the site: Coffee and Cinema, with images from the videos in the exhibition,Words to Coffee, verses on the subject of the intense aroma, and Club “Espresso”.

Two filmed documents With a valuable contribution from Bologna’s Cineteca a continuous projection montage video lasting 30 minutes has been made as part of the exhibition, with scenes from well-known films around the world that include espresso coffee. From the famous Rick’s Café in Casablanca to the alien cafés of Star Wars, from Charles Chaplin, Eduardo De Filippo, Kubrick, Olmi, Comencini, Pasolini and Fellini to Truffaut, Jean-Luc Godard to Billy Wilder. And it’s not just actors who are recorded drinking espresso at a bar - there are also historic moments that took place in the most famous European cafés with the antique machines on the counters.

The second video included in the exhibition recounts the history of coffee machines in the words of Enrico Maltoni who illustrates the history of each model as he walks among them, including their technique, design and restoration. It is an excellent way of learning all about the stiff and fascinating world of the “ladies” of coffee.



Via Oberdan 13 - 47034 Forlimpopoli (FC) - Italy t +39 347 41 32 673 f +39 0543 74 39 58 e-mail: info@espressomadeinitaly.com www.espressomadeinitaly.com Unauthorised reproduction (including partial) by any means, including photocopies, even for didactic use, is forbidden. Photo: F Esposito - Enrico Filippi
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