Perugia 2008
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FROM 11th TO 13th OF APRIL 2008
ENRICO MALTONI'S COLLECTION
OPENS THE FIRST EDITION OF CAFFÈSTIVAL
Caffèstival - the first Italian event entirely devoted to coffee - will take place in the marvelous setting of Villa Fidelia and its great formal garden located in Spello (Perugia), on April 11th, 12th and 13th, 2008. Built between 1805 and 1830, probably according to a Piermarini's project, Villa Fidelia will host the exhibition entitled Espresso made in Italy, history, culture and design, and dedicated to the espresso coffee machines from the private Collection of Mr. Maltoni, whose main mission has always been the spreading of the made-in-Italy espresso coffee culture across Italy and the world.
In the fascinating Nineteenth-century halls, at the piano nobile of Villa Fidelia, twenty coffee machines from Enrico Maltoni's Collection will parade close to antique fireplaces and under old ceilings - from the first models of the early Twentieth century up to today's coffee machines. The visit will embrace all the main models designed by the great Italian architects and designers - Gio Ponti, Bruno Munari, Enzo Mari, the brothers Castiglioni, Marco Zanuso, Pininfarina -, who all have contributed with their works to make Italian design even greater and inimitable in the world. Thanks to the cooperation with Lavazza and Eat a Cup, it will be possible to go back in time across a 1-century history of espresso design, from the first “column-shaped” coffee machine realized in 1910 at La Pavoni workshop in Milan (the model exhibited comes from a café of San Marco Square in Venice), followed by other famous Italian brand names, such as Victoria Arduino with the model Extra, of 1910 as well, and up to the Snider's model of the Twenties, decorated in Art Nouveau style. During the 1930s, Italian design becomes more rigorous and linear as witnessed by the model Avalve produced by Victoria Arduino in 1933, and by La Dorio's model Lineare of 1945. In the second post-war period, from the Fifties and onwards, the coffee machine industry starts its activities again to give birth to the Modello 54signed by architect Gio Ponti and produced by La Pavoni, and then to the dreaming lines of the model produced by La San Marco in 1955, best known as “Lollobrigida” for its soft shape and drawing, clearly recalling the gentle features of the well-known Italian actress; among other models, visitors will appreciate La Pavoni's model Concorso of 1956, designed by Bruno Munari and Enzo Mari, also known as “Diamante” model for its faceted shape - today in great demand among museums and collectors of all the world, being the emblem of Italian espresso coffee machine design.
In 1961, Faema dedicates to the solar eclipse of that year the model E-61, while in 1962 the company La Cimbali with the model Pitagora designed by brothers Castiglioni wins the design's world prestigious prize - the Compasso d’Oro. From this moment, visitors are then projected to present day, with the sophisticated model Lavazza Espresso Point of 1997, which represents the evolution and the future of espresso machine together with the futuristic B.L.U.E. LB 1000 (Best Lavazza Ultimate Espresso) designed by Pininfarina.
Each coffee machine will be accompanied with the authentic set of coffee cups realized by Lavazza.
In the old-fashioned setting of Villa Fidelia visitors have also the opportunity of attending a workshop held by collector Enrico Maltoni and by Gino Bisso, a raw coffee importer and an enthusiastic of the coffee history and culture. The workshop has duration of 1 hour and includes photographic material. It represents a jump into the flavors and traditions of coffee: from the espresso Italian habit to the Turkish tradition, up to the coffee beverages of the origins. Not only history and culture of coffee then, but also a sensory experience where the attendees have the opportunity of tasting different coffee and food varieties, helping in the discovery of the black beverage aroma and flavor.
At the exhibition shop corner, it is also possible to buy the second edition in Italian and English of the book entitled Espresso made in Italy 1901-1962: the first publication in the world about the history of espresso coffee machines, with over 6,000 copies already distributed.
www.espressomadeinitaly.com www.caffestival.com
press office: Sabrina Marin +39 347 7114074 press@espressomadeinitaly.com
