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Io sono caffè / I am coffee
Coffee tells itself
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From the leaf to the coffee bean – once it has been cleaned and let to age, coffee is then roasted and ground to be served in a cup! This is the history of the black-colour beverage, told with a very fine and lyric touch in the book entitled "Io sono caffè / I am coffee". The small volume is the result of a project edited by an Italian communications company - Mammananna Factory – owned by Giuseppe Onorati, author of the text and of the photographic material, in collaboration with Dario Tassa. The book is produced by Roberto Ricci from Sant'Eustachio Café - Rome. The proceeds of the first 1 thousand copies |
(sold at Eur. 10.00 each) have been entirely donated to charity: the initiative is aimed to support self-development projects managed by the Junta Monseñor Romero, a group of coffee producers in the fair trade sector of the Dominican Republic, in cooperation with CTM - Altromercato, a pool of non-profit organizations.
In the last 4 years, the Junta has faced a serious economic slump, caused by hurricane George and by the threat of the Hypothenemus Hampey, an insect feeding on coffee leaves when they are still green. Both factors have brought the coffee production to a decline in the area.
The 48 pages of the book (opening a new book series entitled “Una piccola storia”) start with the typical fairy-tale incipit “Once upon time” and, photo by photo, they develop the cycle of coffee production, showing and describing to readers beans from precious coffee specialties, various typologies of grinding, typical coffee pots from different parts of the world. Each picture is accompanied with a short descriptive text, written both in Italian and in English.
In the appendix, Roberto Ricci analyses the Italian habit of drinking coffee in a very fast manner and praises the pleasure of a good cup of coffee, besides inviting readers to revitalize the memory of good taste. In addition, Alberto Hesse, honorary President of Trieste’s Coffee Association, reminds the serious recession of today’s coffee industry.
As it is said in the prologue, the only missing thing of these pages is indeed the chance of sipping a “great coffee”.
Io sono caffè / I am coffee
48 pages, Eur. 10.00
A booklet edited by Sant'Eustachio Il Caffè
Press Office
Patrizia Pallara, Mammananna Factory
06/71287701, 330/889838
piru@mammanannapappacacca.it
What is Sant'Eustachio Il Caffè
The Caffè Sant'Eustachio is a long-established firewood coffee roasting plant born in the 1930s, in the heart of Rome historical centre, a few steps from Navona Square and the Pantheon.
This brand is appreciated throughout the world for its coffee, a mixture of different top-quality coffee species coming from various countries. Its blend is roasted with firewood and without using any conservation additives. The result is a fresh coffee, which changes its aroma dozens of times during the year and is characterized with an unmatchable aroma, perfume and taste. It’s just thanks to the raw materials used that the Café can offer to its visitors the so-called “Great Coffee” for tasting, a coffee cup with a really special aroma and cream.
Founded in 1938, in accordance with its tradition, at Sant'Eustachio Café nothing has changed: the mosaic-works of the floor, its furnishings and the six tables in the open air are still the same. Symbol of the Café is the deer, evoking the pagan Eustachio’s appearance and his conversion to Christianity. Opposite to the Café, in the same name square, is the Basilica of Sant'Eustachio from over 1 thousand years. At the top of the Church stands a white deer with a cross over its head.
What is CTM Altromercato
CTM Altromercato is a pool of 120 non-profit organizations promoting and distributing across Italy activities operating in the fair trade sector. Its activities are made possible thanks to the cooperation with small farmers and manufacturers in Africa, Asia and Latin America, the promotion, production and marketing of food and handicraft products, the spreading of information about the problems related to the economic relations between North and South of the world.
In more than 10 years of activity, the pool has started several cooperation projects with over 150 groups of small farmers in 40 countries. It guarantees the import of products at a fair purchase price, keeping into account the real costs of manufacturing and fair proceeds for producers, as well as continuity and transparency in the relations of direct cooperation with producers. CTM also offers pre-financing of orders up to 50% of their value and actively supports biological agriculture and farming.
Born in 1989 in the northern Italian city of Bozen from the initiative of a limited group of persons and associations, CTM (originally Cooperazione Terzo Mondo, that is “Third World Cooperation”) can now boast 300 shops across the world, a personnel of about 75 employees, and the enthusiasm of over 3 thousand volunteers. Its sales turnover amounts to about Euro 30 millions, with s growth which has overcome an increase rate of 30% in the last years. Currently, it is the biggest Italian fair trade organization (the second in the world) and holds the presidency of the International Federation of Fair Trade (Ifat).
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Torrefazione al Duomo
Via Calmaggiore, 49 31100 - T R E V I S O
1903 - Day of its foundation;
1945 - In this year Mr. Libralato Bruno Onorio was recruited as employee;
1956 - The Café and Coffee Roasting Plant was taken over by Mr. Onorio;
1996 - Last year of Mr. Libralato Bruno Onorio's management before dyng;
2004 - The company continues its activities through the management of his two sons, Anna and Franco.
Pride of the company is the craftsmanIike tradition in skilfully mixing the different coffee geographic origins and roasting modalities, using only traditional machinery which demands high professional skills and knowledge.
In 1968, Mr. Libralato Bruno Onorio replaced a Gaggia model from the Fifties with a still functioning 6-group coffee machine.
After a series of events, his sons Franco and his daughter Anna decide to take over the activity and to replace this coffee machine model. In their research, they find out the existence of Enrico Maltoni, a long-established collector based in the province of Forlì.
They contact him and decide to bring this design "treasure" back to splendour. The coffee machine is now part of Maltoni's collection.
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